Channel Factory Named as Launch Member of YouTube Activation Partners Program

Channel Factory has been named a launch member in the new YouTube Activation Partners program. This recognition reflects Channel Factory’s ability to deliver measurable performance, alongside brand outcomes, helping advertisers maximize their investment on the platform.

This combination of measurement and activation is powered by Channel Factory’s IQ Series. ViewIQ analyzes YouTube’s vast content ecosystem, while ActivateIQ enables campaigns to run in the right context. Together, they provide the scale and intelligence behind Channel Factory’s impact. And this scale translates directly into results for advertisers, driving up to 82% higher ROAS versus general OLV, a 23% improvement in targeting precision, and an average 30% reduction in media waste.

For advertisers, our proprietary IQ Series delivers real-world advantages, enabling them to connect with audiences more precisely and efficiently. In practice, that means access to the right tools and guidance to: 

• Reach audiences in the right context and at the right time.
• Deliver measurable results that support immediate goals.
• Build brand equity that sustains growth into the future.
• Leverage Channel Factory’s AI – trained on over a decade of proprietary data – to place your ads alongside the best-performing content for your goals and industry.

YouTube is one of the most diverse and dynamic platforms in the world, where people come to learn, be entertained, and engage with communities. For advertisers, this creates one of the most powerful environments to engage consumers at scale and in context. By joining the YouTube Activation Partners program, Channel Factory strengthens its role in helping brands make the most of this unique ecosystem.

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