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Smarter ad placements. The perfect context. Superior results.
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Our IQ Series is Channel Factory’s proprietary suite of AI-powered tools designed to enhance brand suitability, maximize advertising performance, and optimize ad spend. Our proprietary platforms, View IQ and Activate IQ, work together to create campaigns that are safe & suitable, inclusive, contextually-relevant, inclusive and drive high performance.
In today's digital landscape, context matters more than ever before. Running ads in safe and relevant environments is no longer optional—it’s essential. The IQ Series helps brands:
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Improve ad relevance with proprietary data history and AI-driven content classification.
Reduce wasted ad spend by identifying high-value content.
Enhance brand reputation through precise content alignment.
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Drive higher engagement rates and ROAS by placing ads where they matter most.
Intelligent Classification
Machine learning algorithms to classify and optimize content suitability.
Smart Bidding
Real-time bidding adjustments to allocate spend effectively.
Intelligent Classification
Machine learning algorithms to classify and optimize content suitability.
Smart Bidding
Real-time bidding adjustments to allocate spend effectively.
According to our latest research, campaigns aligned with brand-suitable content saw:
higher ROAS than standard video ads
more accurate targeting
reduction in media wastage
At the core of our advertising solutions, View IQ our proprietary data platform, categorizes content and optimizes your ad campaigns on YouTube from the pre-bid stage to ensure they’re placed in brand safe, suitable and contextually relevant environments.Through meticulously curated Inclusion Lists and our exclusive partnership with Comscore for YouTube, we leverage powerful data analysis and AI-powered machine learning to identify and target the most relevant content for each ad campaign and ensure that brands can reach their desired customers effectively.
Book your demo
Channels Suitability Scored
Recognised Languages & Dialects
Languages Suitability-scored
Channels Suitability Scored
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10/03/2025
Verification procedures by PwC found that Channel Factory’s targeting reduces media wastage by 23% and generates up to 12% cost savings.
Download the Report ↓
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With View IQ, Channel Factory is redefining the way brands approach YouTube advertising, ensuring it’s not just efficient but also highly effective in connecting with your target demographic. It’s a complete solution that ensures your brand’s content remains brand-safe & suitable, contextually relevant, responsible while driving the best performance.
ActivateIQ takes your advertising strategy to the next level, covering strategic media buys on major social platforms in various formats, including video, audio, and CTV, and offers post-flight reporting for in-depth campaign insights.
Book your demoActivateIQ is a sophisticated AI-driven platform designed to function like an expert media buyer, ensuring continuous optimization, cross-platform intelligence, and real-time decision-making.
AI Testing & Learning
ActivateIQ continuously tests and refines targeting strategies, analyzing thousands of data points to find the best-performing content and audiences.
24/7 Campaign Optimization
Unlike traditional media buyers, ActivateIQ works around the clock, dynamically adjusting campaigns to maximize efficiency and engagement.
Cross-Platform Real-Time Reporting
Gain unparalleled insights with live, data-rich dashboards across YouTube, TikTok, and other social platforms.
Guaranteed Outcomes
ActivateIQ ensures lower costs per view (CPV) and higher video completion rates (VCR), ultimately driving 30%+ cost savings compared to industry benchmarks.
"Our success with The House of Glenfiddich campaign in India was greatly enhanced by our collaboration with DDB Mudramax and Channel Factory…"
Kapila Sethi
Head of Marketing, William Grant & Sons
"Ensuring our advertising, and our advertising technology partner, reflects Strawberry’s ethos values was essential. With conscious business and conscious media being pivotal at Channel Factory…"
Simon Vång
Digital Strategist, Strawberry
ViewIQ powers smarter programmatic video advertising by analyzing content down to the video level. It helps advertisers avoid generic placements and drive contextual precision across YouTube, improving ROAS and brand alignment.
We’re not a traditional programmatic marketing agency; we’re a performance partner. We combine platform-native buying with proprietary inclusion/exclusion tech to deliver better outcomes across YouTube and beyond.
ViewIQ uses real-time classification across 5–25 million videos daily and applies custom brand suitability filters indexed in 13+ categories. It adapts as trends shift, giving you dynamic control, not static targeting.
Most programmatic marketing agencies rely on off-the-shelf audiences. We build custom contextual strategies with granular inclusion lists, language filters, and KPI-based adjustments—updated every 4 hours for campaign agility.
Corporate Headquarters
17700 Castleton Street Suite 406 City of Industry, CA 91748, USA
866-611-0694
info@channelfactory.com
marketing@channelfactory.com
© 2025 Channel Factory - Made by MDN Digital
