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CONSCIOUS BUSINESS

When Performance
Meets Purpose

Precision media. Powerful outcomes. Purpose at scale.

As a purpose-driven, minority-owned company, we’re reimagining how media can be used to drive performance and positive social impact.

Our Conscious Advertising Program helps brands avoid harmful content, align with positive content, and increase campaign efficiency—while supporting inclusive marketing, sustainability, and civic society.

our mission

“Transform the media landscape by amplifying positive content that supports and respects consumer well-being.”


As a purpose-driven, minority-owned company, we’re reimagining how media can be used to drive performance and positive social impact.

We invite like-minded marketers, agencies, platforms, and policy-makers to join us on this journey.

What It Means to Be a Conscious Business

We find the balance between profit and growth and making a positive societal impact—for people, communities, and the planet.

We operate at the intersection of pure-play "for profit" and "for good"—showing that with commitment, innovation, and purpose, both can be achieved.

THE CONSCIOUS BUSINESS PROGRAM

Our Three Pillars

Inclusive Marketing

Intersectionality
Gender & Sexual Preferences
Culture, Race & Ethnicity
Religion
Disability
Mental Health
Age

Sustainability

Environment
Climate Change
Green Energy
Carbon Neutrality
Food Security & Water Supply
Rising Sea Levels

Civic Society

Peace
Democracy
Equality & Equity
Human Rights
Women’s Rights
Free Press &Responsible Journalism

THE CONSCIOUS BUSINESS PROGRAM

Our Three Pillars

Inclusive Marketing

Intersectionality, Gender & Sexual Preferences,
Culture, Race & Ethnicity, Religion, Disability Mental Health, Age

Sustainability

Environment, Climate Change, Green Energy, Carbon Neutrality, Food Security & Water Supply, Rising Sea Levels

Civic Society

Peace, Democracy, Equality & Equity, Human Rights, Women’s Rights, Free Press & Responsible Journalism

Conscious Advertising Solutions

Conscious Voices Inclusion Lists

Avoid content that could be harmful to your brand. Our X solutions and expert guidance empower you to craft campaigns that resonate with your target audience, fostering strong and meaningful connections.

Reach-Based Plans with Conscious Upweights

We identify content suited to your brand and consumers. Our data-driven insights and proprietary technology enable brands to connect with their intended audiences in the ideal contextual environment, fostering engagement and driving results.

Conscious Creators Branded Content

With our Conscious Business Performance driven strategy – you get access to thousands of creators and content that would otherwise be blocked by generic suitability and contextual partners. Our Intentional Inclusion Lists span across the key pillars of DE&I, Sustainability, and Civic Society.

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Conscious Sponsorships

Our specialized performance team is trained to identify channels and videos with consistent performance metrics including engagement and interaction, ensuring your brand only appears adjacent to content with active, involved viewers. Higher levels of engagement and interaction correlate with higher levels of campaign effectiveness.

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NMSDC Diversity Media Credits

We deliver results through cross-social marketing strategies that connect brands and their values with the right audiences and content.Our proprietary solutions give our partners and clients a more elevated safety and suitability standard across multiple social platforms, including YouTube, Meta, TikTok, and CTV.

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FAQ

  • Conscious advertising means making intentional choices about where, how, and alongside what your brand shows up. It's about aligning media spend with your values, supporting inclusive, accurate, and responsible content. In short: doing good business while doing good.

  • We help brands shift spend away from biased, exclusionary, or harmful content and toward environments that reflect diverse voices and positive narratives. With our tools, you control not just what you avoid, but what you amplify.