Introducing Channel Factory Intelligence | AI-Powered 10x Data Analyst

Smarter media starts here. In this edition, we’re diving into how Channel Factory Intelligence is reshaping the way we optimize campaigns – not just another AI tool but a real-time decision engine. Imagine a 10X data analyst built into every campaign sharing real-time, strategic insight to give  our clients the edge.

From inside access to our AI suite to the thinking behind its development, consider this your front-row seat to how we’re building the future of brand-safe performance.

Performance Pulse

6X 

Return on ad spend with real-time optimization and high impact ad placement

12%

Cost-savings delivery with high transparency and budget efficiency

30% 

Reduction in media waste with next-level contextual placement accuracy

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This is what happens when AI works like your smartest teammate!

In Focus

Introducing Channel Factory Intelligence: Built for Smarter Media

The problem isn’t the lack of data  , it’s turning into action before the moment passes.. Campaign decisions are being made in an environment that moves faster than traditional reporting can keep up with. That’s why Channel Factory built a smarter way forward.

That is why we created Channel Factory Intelligence – to be a second brain for the modern media buyer. It’s designed to help make smarter decisions faster so campaigns are optimized at every turn.  Built over years of investment in AI, machine learning, and contextual data, Channel Factory Intelligence gives us even greater clarity, control and confidence to better serve our clients.

We didn’t build Channel Factory Intelligence just to have another AI tool. We built it to close the gap between what’s happening in your campaign and what to do about it… fast. 

What It Does

Channel Factory Intelligence brings together two powerful tools:

• The Media Intelligence Hub, a centralized dashboard that gives our team a live view of performance across platforms, surfacing trend forecasts, spend tracking, and optimization opportunities in real time.
• Our Chatbot Assistant, an internal AI analyst that translates raw campaign data into targeted insights, enabling our team to make smarter optimizations, fast.

Used together, these tools let us move from static reporting to dynamic decision-making. Think of these as copilots – not just telling us what happened, but what to do next.

Why It Matters

For our clients, this means more than operational efficiency. It means campaigns that waste less, perform better, and stay aligned with your brand’s goals and standards. Here’s what that actually  means for you:

• Proactive, not reactive, media planning.
• Faster pivots based on live performance signals.
• Contextual precision powered by real-time insights.

And crucially, it means transparency. The kind that closes the loop between agency, platform, and brand with data everyone can trust. It’s not just clarity for our teams, it is shared visibility for everyone at the table. 

Built on What Works

Channel Factory Intelligence builds on the capabilities already familiar to many of our partners:

• ViewIQ, our video contextual classification engine for walled gardens
• ActivateIQ, our proprietary platform for campaign activation and optimization.

Now, they have come together to form the intelligence layer that quietly powers every decision we make so every campaign runs smarter and performs harder.

Looking Ahead

Most AI tools promise to do everything. We built Channel Factory Intelligence to do the right things - exceptionally well! It is not a black box, it is your media team’s 10X sidekick: transparent, precise, and relentlessly performance-driven. 

We gave our teams an edge, That edge now belongs to you.

Suitably Equipped

How Channel Factory Uses Intelligence to Work Smarter for You

What you get when Channel Factory Intelligence is in the driver seat: 

• Smarter, Faster Optimizations
  With live cross-platform insights, we can spot trends and adjust spend or creative in real time. No need to wait for a post-campaign report to pivot.
• Focused, Actionable Data
  Our team filters out the noise and zooms in on what drives performance. That means less manual reporting and more proactive planning for what’s next.
• Transparent, Aligned Results
  We see what matters – and so do you. From spend tracking to delivery summaries, we ensure the insights we use internally translate directly into what you see and experience as a client.

Want to see what this looks like behind the scenes? Ask your CF contact for a walkthrough or visit Channel Factory Intelligence.

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