How YouTube Drives Holiday Shoppers to Buy

Global research reveals YouTube’s unmatched role in turning holiday traditions into transactions.

Key Insights:

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- Over a third (36%) of holiday shoppers are likely to purchase after seeing a product in a YouTube ad.
- Fashion (20%), electronics (17%), and beauty (16%) top YouTube-inspired holiday purchases.
- YouTube is one of the most trusted sources of product recommendations (33%).

Download the Global Holiday Trend Report 2025 for more strategic inights.