Research & Guides

How to Reach Women on the Content they Love - The Social Advertising Guide

March 28, 2025

Reach Women on the Content They Love with Channel Factory

As we celebrate Women’s History Month, it’s essential to recognize the profound impact women have on consumer purchases.

Did you know?

  • 85% of Purchases: of all consumer purchases.
  • Dynamic Interests: Women’s interests are diverse and evolving.
  • Breaking Stereotypes: Women spend billions annually in traditionally male-dominated categories like power tools, men’s razors, deodorants, and video games.

Partner with Channel Factory to ensure your campaigns resonate with women across all product categories this Women’s History Month and beyond!

Download it now

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