Research & Guides

Holiday Shopping Trends 2025: India Insights

October 7, 2025

Unwrapping how consumer discover, decide, and buy on YouTube in India

Key Insights:

- 85% of Indian consumers are likely to purchase after YouTube content or ads - the highest globally.
- 61% of Indian consumers have purchased after seeing a YouTube ad.

Download the Holiday Trend Report 2025: India Insights for more consumer shopping behaviors.

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