Channel Factory is the Video Performance Solution

Verification procedures performed by PwC have found that Channel Factory’s targeting reduced media wastage by 23% generating up to 12% cost savings for brands that use its AdTech solutions.

Other key findings:

Channel Factory’s language categorization accuracy was 99% and taxonomy for categorizing video content suitability achieved a match rate above 80% for IAS, IAB, Comscore, and GARM.