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That’s why we’re helping advertisers support youth mental health—by aligning with expert-validated content that builds resilience and digital well-being, while driving stronger campaign performance.
Young people today face unprecedented mental health challenges—and digital environments play a defining role in their well-being. At Channel Factory, we’re bringing our Conscious Advertising philosophy directly into this space, helping advertisers align with expert-validated content that builds resilience, wellness, and digital well-being—while driving stronger campaign performance and supporting a more positive online ecosystem for youth.
We’re proud to launch Channel Factory’s Youth Mental Health Initiative with a message from our Chief Strategy Officer, Phil Cowdell. In this video, he shares why we believe advertising can be a force for good—and how our Positive Inclusion Lists help brands foster healthier online environments for youth while also driving business performance.
We believe in doing good business while doing good. We show how avoiding negative content while aligning with positive content increases campaign efficiency and effectiveness—while supporting media wellness, social responsibility, and sustainability. We invite like-minded marketers, agencies, platforms, and mental health advocates to join us on this journey.
By aligning advertising with values that matter, we aim to support safer, healthier digital environments for young people, while strengthening both brand trust and performance.
Over 60% of Gen Z say mental health is their top personal concern.
Teens who spend 3+ hours a day online face double the risk of anxiety and depression.
Youth exposed to positive mental health messages are twice as likely to seek help.
Over 60% of Gen Z follow at least one creator promoting well-being.
We’ve curated 5,500 expert validated, positive inclusion lists of content that foster resilience, wellness, and digital well-being—giving advertisers a way to support positive content while still driving performance.
We’re working with academics and youth mental health specialists to review and validate these inclusion lists—ensuring they reflect credible standards, evidence-based practices, and expert insights.
We’re also collaborating with nonprofits, advocates, and academics to raise the visibility of educational content that drives awareness and supports youth well-being.
Chief Strategy Officer.
See below for educational resources from our partners. Each month, we’ll highlight experts driving progress in youth mental health and safer digital spaces.
Marketers, agencies, platforms, and mental health advocates all have a role to play in shaping a healthier digital future.Join us in advancing youth mental health and digital well-being—by sharing resources, supporting positive creators, and amplifying content that fosters resilience and wellness.Share your resources, nominate partners, or learn more about our Positive Inclusion Lists and how to get involved.
We offer social media advertising services that go beyond basic targeting. From YouTube to TikTok, we help brands reach the right audience with contextually relevant, brand-suitable content. We don't just place ads—we fine-tune where they perform best.
Most video advertising platforms rely on broad categories or default filters. Channel Factory gives you custom control, down to the video level. We prioritize suitability, cultural nuance, and performance, so every impression counts.
Absolutely. We work across YouTube, Meta, TikTok, and more, offering a unified video advertising platform that ensures consistency, brand alignment, and results. One strategy, tailored to every feed.
Because they deliver. Our social media advertising services improve media efficiency by up to 34% and drive 82% higher ROAS compared to standard platform buys. We help your media spend go further, with smarter placements and stronger results.
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