Brand safety tools are technologies that help prevent ads from appearing alongside harmful or inappropriate content, like hate speech, misinformation, or graphic violence. The most effective tools go beyond keyword blocking and use multimodal detection (image, audio, metadata) to ensure context is truly safe.

Unlike most tools that rely on static categories, Channel Factory uses AI + human review to deliver video-level brand safety decisions, refreshed every 4 hours. Advertisers can define their own custom risk thresholds, giving them more control and up to 23% more accurate targeting, according to PwC-validated results.

In digital advertising, one poorly placed ad can undo months of brand-building. Studies show over 50% of consumers lose interest in a brand if its ad appears near objectionable content. Brand safety isn’t optional—it’s foundational.

We blend technology and human oversight to ensure ads only appear in contextually relevant, legally compliant, and reputation-safe environments. Advertisers define their own standards, not just what a platform allows, and we execute with precision.