Contextual Suitability Meets Maximum Performance Efficiency
The Effect of Digital, YouTube & Contextual Suitability
GroupM Sweden and Channel Factory teamed up to research the impact of digital media, YouTube, brand suitability and contextual alignment on various brand outcomes, including:
ROI: Contextual suitability on YouTube drives on average 17% higher ROI than other channels
Ad Stock: The effect from YouTube ads lasts on average 26% higher the week after the ad is viewed than other digital channels
Efficiency Potential: YouTube has higher potential for increased efficiency than on other digital and linear channels
Media Contribution: on average media contributes 26% to brand sales